Creative Humans have finite resources, just as Earth does.
Zero Waste Creativity means fewer environmental and human resources are wasted in toxic practices.
HI THERE. WE’RE FE AND BRANDI, THE ZERO WASTE CREATIVES.
We believe all creative humans can learn how to play their part on their corner of Spaceship Earth.
WE HAVE SO MUCH TO SAY, AND WE HAVE STRONG BELIEFS UNITING US.
We believe in a sustainable future for the Creative Industry, when we reconcile the fact that Creativity is a complex resource, only possible when creative humans are not in a perpetual state of threat response.
In the making:
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Zero Waste Creatives: The Podcast
Our work paths met as we realized how equally wasteful Creative practices and the Creative Industry can be to Earth and Humans alike.
Join us in bi-weekly episodes, as we dive into concepts — bringing guests to reflect with us — in the continued discussion about our journey toward Zero Waste Creatiivity.
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Creative Voices Heard: The 2024 Annual Survey
We want to hear from you, dear human creating something out of nothing on a daily basis, making a living out of your creativity. And why on Earth are we doing this? Because we (really) want to hear what you have to say about your current feelings for the creative industry practices.
“Human Centricity must be expanded to those making the work, before we empathize with users and consumers. Empathy isn’t just theory: it’s practice.”
Fe Amarante, founder & principal of Experimenta
“The future of Sustainable Design is multidisciplinary, empathetic and humane.”
Brandi Parker, founder of Parker Brands
THE FOLLOWING IS TRUE:
We are humans. Our nervous systems must be regulated for Creativity to exist. Earth is round.
Without regulation, our bodies default to risk-averse performance. It’s part of our biology. It’s our build.
It’s a lose/lose/lose for all. Creative makers lose the engine behind their livelihood. Clients lose on results. Creativity loses.
Zero Waste Creativity is a win/win/win for creative makers, clients, and creativity at large.
What We Do
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What We Do 〰️
The Zero Waste Creatives:
The Podcast
Using fewer resources is one of they key ways to be sustainable.
Zero Waste Creatives releases bi-weekly episodes where Brandi and Fe discuss the culture of the Creative Industry, ways to reach Zero Waste Creativity and all the humanity within. In relatable and down-to-earth conversations, Brandi and Fe establish parallels between Brandi’s approach to Production and Realization within contemporary frameworks of Sustainability, and Fe’s radically human approach to Creative Leadership.
(Coming soon)
Zero Waste Creatives:
Flight School
Creative teams can realign themselves while learning new ways of working in the work they do.
Brandi Parker and Fe Amarante bring their joined expertise by pairing as co-pilots to the team leaders to steer deep meaningful change toward Zero Waste Creativity.
Creative Voices Heard:
2024 Annual Survey
Our first-ever annual survey is open and currently taking responses. In the survey, we seek to establish an industry-average baseline for the state of the industry at large. Our findings will be compiled in a report, available for download for free in this website.
Planting the seed toward Zero Waste Creativity:
Speaking and Workshops
Zero Waste Creativity is a system of principles and practices to sustain a new way of working and creating. Sustainability in HOW we work results in better work in the world.
Through storytelling and personal stories, co-hosts Brand and Fe materialize the concepts in engaging and down-to-earth speaking opportunities; workshops filled with human-level practices give people tools to move forward with building a more sustainable practice.
we can change things
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change is possible
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humanity is the answer
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we can change things 〰️ change is possible 〰️ humanity is the answer 〰️
We walked different paths through our careers in the Creative Industry.
They converged from Sustainability & Design to share how creatives can play their part on Spaceship Earth in a reality where fewer resources from the environment are wasted.
The most important resource? Us, humans.
WHAT GOT US HERE
